Craig Martin Promoted to Director of Sales; AT&T Small Business at RS&I

Idaho Falls, ID, February 1, 2024 — RS&I proudly announces the promotion of Craig Martin to the position of Director of Sales; AT&T Small Business, effective February 1, 2024. Martin's exceptional leadership and substantial contributions to our sales initiatives have been pivotal to our success.

Martin's journey in the wireless industry commenced in 2003 within a wholesale club setting, and he has since demonstrated unwavering dedication and expertise.

In 2004, he joined a T-Mobile dealer as a sales representative, steadily progressing to manager and then district manager overseeing three locations. His role extended to managing sub-agent program training, leading both internal and sub-agent teams.

From 2011 to 2013, Martin pursued business and finance studies at Broward College, graduating with honors and a remarkable 3.9 GPA.

In 2012, he assumed a lead sales role at an AT&T Authorized retailer with 25 locations, rapidly advancing from sales rep to store manager, and eventually district manager as the company expanded to 150 locations. His promotion involved overseeing a small district of two locations, which grew to 15 through the strategic buildout of new locations and acquisitions. Martin's participation in the ARBA (Authorized Retail Business Associate) training enabled him to successfully close significant deals for small and medium businesses. The district he managed consistently led the company in CRU total activations for multiple quarters. Furthermore, he ensured that all locations achieved their business certification by surpassing stretch goals within the first quarter annually, resulting in higher commissions due to becoming certified.

In September of 2022, Martin joined RS&I, Inc. to assume the role of Area Sales Manager in the Florida Territory. In that role he developed the territory and utilized his vast experience to drive incredible growth. He also proved his leadership skills by assisting other Area Sales Managers around the country, and assisting the Corporate Team in many ways.

As the newly appointed Director of Sales; AT&T Small Business, Craig Martin will leverage his extensive experience and dynamic leadership style to launch and expand our AT&T Small Business Sales Channel. His profound understanding of market trends and customer needs uniquely positions him to guide our sales team towards sustained success and growth within the AT&T SBS Channel.


Contact: Steve Poulsen, (208) 523-5721,