Who
Is RS&I?
RS&I is a Master Sales Agent with over 50 years of success. Our full-service sales centers serve Independent Dealers throughout United States. We invite you to experience our legendary service for yourself.
RS&I is a Master Sales Agent with over 50 years of success. Our full-service sales centers serve Independent Dealers throughout United States. We invite you to experience our legendary service for yourself.
2436 North Woodruff Avenue
Idaho Falls, ID 83401
Direct Number: 208.523.5721
Email Address: rsiidahofalls@rsiinc.com
Our team is comprised of some of the best people in our industry.












What do a snowmobile and a satellite dish have in common? If you were to ask Gary Olsen, the founder of RS&I, his answer would provide insights into how a snowmobile business based in Idaho Falls, Idaho, fought to become one of the largest sales and distribution companies in the United States.
RS&I got its start selling recreational vehicles, and our journey to the top really took off in the late 1960s as we made the switch to selling satellites and established a business model to handle the sales and distribution needs of our Authorized Dealers. Since that time, we've continued to grow and evolve, building new opportunities, and maintaining valuable long-term relationships with our partners, all of which are driven by the success of our Authorized Dealers.
The individual success of each one of our Dealers is the top priority for the RS&I team. We work diligently every day to help them thrive, because the overall success of RS&I is entirely dependent on the success of our Dealers.
We are proud of the wonderful long-term partnerships that we have, and we are excited about growing opportunities with future partners.
Gary Olsen pursues his passion for racing motorcycles and opens a small motorcycle shop in his garage, Sports Cycle Sales.
Gary is awarded the Northwest Regional Distributionship, and his growing reputation leads Sports Cycle Sales to become the largest Hodaka Retailer in the West.
Gary incorporates his business under the name Recreational Sports and Imports, Inc. Over the next 10 years, it will expand to include a full line of recreational vehicles and accessories.
Gary is introduced to the new technology TVRO and begins to sell dish antennas to local farmers. By 1982 RS&I will be among the largest distributors in the country.
RS&I jumps on with the VSAT antenna revolution as the first distributor to contract with Primestar, an emerging mini-dish service provider.
RS&I partners with Hughesnet, giving Independent Dealers the opportunity to provide Satellite Internet to the Western United States.
Primestar is purchased by DirecTV. RS&I continues as the nation's largest distributor for the DirecTV Authorized Dealer Program.
RS&I teams up with DISH Network, becoming the largest DISH distributor in the United States.
RS&I adds commercial flat panel displays by LG Electronics.
RS&I adds phone services through Qwest.
RS&I adds consumer electronics, TVs and Home Entertainment Systems by SONY.
RS&I adds enterprise Internet service and mobile VSAT by Galaxy and General Dynamics.
RS&I adds cloud-based business phone solutions by RingCentral, and DSL Internet services through CenturyLink.
RS&I adds Home Security and Automation through Vivint.
RS&I partners with Ooma Office and Home Phone service.
RS&I adds NuvoH2O to offer a soft water solution without the use of salt.
RS&I partners with LGCY Power to help customers go green and save money.
Sprint is added as another sales program for RS&I Dealers.
RS&I partners with gotW3 to provide Mobile Satellite Internet through our Dealers.
T-Mobile™ purchases Sprint to become the nation's best value in wireless on America's Largest 5G Network™
RS&I teams up with Freedom Forever Solar to provide freedom from high electric bills with the industry's best guarantee.
AT&T joins forces with RS&I to bring AT&T Broadband Internet to residences across the U.S.
Whether you're looking for the status of a shipment, want information about marketing materials, or want to learn more about one of our programs, give us a call or send us an email. Our team can help!
Phone: 1.208.523.5721
Email: marketing@rsiinc.com
Dealers choose RS&I because we offer opportunity. Your next great business venture is just a click away!
Become A Dealer